In the current times’ battle of the tweets, text messages, Facebook updates, banner ads and inboxes flying all across the screen, organizations cannot afford to overlook online fundraising strategies to motivate and stimulate supporters to donate money.
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You do not have enough budget to hire fundraising strategists to aid you formulate your online fundraising campaigns? No worries. Follow the below mentioned 5 tips and you will be on your way to raise higher amounts of funds for your nonprofits:
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Short, Sweet and Catchy Subject lines: Hook your donors right off the bat via short and catchy subject lines.
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Example of a Good and Catchy Subject Line: Help keep a Pooch Safe in the DC’s Blizzard!
This is a good subject line, as it is local, focused, bit sentimental and timely. Who does not wish to keep a pooch safe from an appalling blizzard in one’s hometown?
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Short & Cute! Narrate a Story: So you hooked your supporters with a catchy subject line, now continue to hold them in the body of text with a straightforward, brief appeal that narrates a tale.